Mu myaka yashize, ibirango byinshi byitaye cyane kubucuruzi bwa digitale kandi birengagiza kwamamaza kumurongo, bizera ko uburyo nibikoresho bakoresha bishaje cyane kugirango biteze imbere kandi bidakorwa neza. Ariko mubyukuri, niba ushobora gukoresha neza kwamamaza kumurongo, uhujwe no kwamamaza kumurongo birashobora gutuma kwamamaza kwawe kurushaho gukora neza. Muri byo harimo kwerekana ibikoresho, nigikoresho cyingenzi cyo kuzuza ibicuruzwa byo kumurongo kandi nuburyo bwiza bwo kwemerera kugurisha ubucuruzi bwawe utabifashijwemo na interineti.
Nk’uko urubuga rwa interineti rw’isi rubitangaza, Abanyamerika barenga miliyoni 70 ntibashobora kubona interineti. Icyo ni igice kinini cy’abaturage, kandi kwirengagiza kwamamaza ku murongo wa interineti bivuze ko ubucuruzi bwawe butazashobora kugera kuri kimwe muri byo.Ibi byonyine byerekana u akamaro ko kwamamaza kumurongo kwisi ya none.
Kugaragaza ibikoresho ni igice cyingenzi cyo kwamamaza kumurongo nigikoresho gikenewe, harimo gukoresha hypermarket, kwerekana ibicuruzwa, amaduka yihariye, ahacururizwa ibicuruzwa, amaduka manini yububiko hamwe no kuzamura ibiruhuko nibindi.
Urutonde rwuzuye rwumwuga, rwuzuye, rwujuje ubuziranenge rwerekana ibicuruzwa rushobora gutanga ibicuruzwa muri buri gice kugirango bizane igishusho kuri keke, ariko kandi ikirangantego kiranga abadandaza hamwe nububiko bwurunigi kugirango bateze imbere uburyo bwingenzi, kugirango abantu benshi barusheho kuba benshi gusobanukirwa byimbitse kubicuruzwa numuco wikirango, hasigara ibitekerezo byimbitse. Ihagarikwa ryerekana ntirishobora gusa guhindurwa ukurikije ishusho yikimenyetso inyubako zitandukanye zahujwe muburyo bwo kwerekana ibyerekanwe, ariko kandi nkigikoni gishobora kugurisha ibicuruzwa, bishobora kubika ibicuruzwa, hamwe nimpano nto, ingaruka zo kugurisha zuzuzanya, ariko no gukurura ubufatanye bwubucuruzi nubufaransa.
Kubyerekeranye nubucuruzi bwerekana, mugihe ibi bitazaguha umwanya munini wo kumenyekana, birashobora kuba inzira nziza yo kumenyekanisha ikirango cyawe kubantu benshi. Ubucuruzi bumwe bwerekana kwakira ibihumbi byabantu, ugomba gushaka ibyabaye bihuye nubucuruzi bwawe kugirango ubikore neza. Kurugero, niba ugurisha ibicuruzwa cyangwa serivisi byikoranabuhanga, birashobora kuba igitekerezo cyiza cyo kubona umwanya kuri CES cyangwa Computex. Niba ugurisha ibicuruzwa byimikino, noneho guhuza ibikoresho byerekanwe muri Essen yerekanwe mubudage birashobora rwose gushiraho indi nyandiko yo kugurisha. Ibigo nka Polaroid na Fujitsu, byagize uruhare runini mu gushinga ibirindiro n’ubucuruzi kandi ni urugero rwiza rwimbaraga ubu bwoko bwo kwamamaza kumurongo bushobora kugira.
Ntugomba kuba sosiyete nini cyangwa izwi cyane kugirango utsinde ahantu nkaho, ariko urebe neza ko ibicuruzwa byawe bihujwe nibikoresho byo kwerekana (kwerekana rack) bishobora kwerekanwa ahantu nkaho bikwiye imbaraga. Mugihe kugera kwawe kugarukira kubitabiriye igitaramo kimwe nawe, abagera kuri 81% muri aba bantu bazagira uruhare muburyo runaka, bizafasha gukwirakwiza ubutumwa bwawe.
Imbaraga zimbuga nkoranyambaga akenshi zoroha gupfobya agaciro ko kwamamaza kumubiri. Mugihe Facebook na Instagram bishobora gufasha abakiriya bawe kukwibuka, ntakintu gishobora gukora akazi nkuko bashobora kugumana ibintu bifatika. Amaduka yihariye hamwe no kuzamura agasanduku nini niho harebwa cyane no kwamamaza ibicuruzwa. Amikoro arashobora kugirira akamaro ubwoko ubwo aribwo bwose bwubucuruzi, nubwo bikwiye gutekereza kubishobora kugera kubirango byawe. Niba ufite bije yo gufungura ububiko nogukwirakwiza kwisi yose, noneho kwerekana ni ngombwa, mugihe uhinduye guhura kumurongo mubikorwa bya interineti nabyo bishobora gutanga ibisubizo byiza.
Nubwo benshi bemeza ko ubu bwoko bwo kwamamaza no kugurisha ari ibintu byashize, birashobora kuba imbaraga nini kubucuruzi bwingero zose ninganda.
Niba ushaka kugira gahunda nyinshi no kugisha inama ibikenewe byo kwamamaza no kuzamura kumurongo muri 2023, urashobora kutwandikira kugirango ubone izindi nama, inama zumwuga, no kubona ibicuruzwa byawe byamamaza no kugurisha kurundi rwego rwo hejuru!
Igihe cyo kohereza: Mutarama-01-2023